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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
3
Marketing cases from emerging markets
3
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Ethical and social marketing in Asia : incorporating fairness management
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Case 4: innovate or stagnate! : Tealive's entrepreneurial voyage in the F&B industry
Yusr, Maha Mohammed
;
Mutum, Dilip S.
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 51-60)
.
2024
Persistent link: https://www.econbiz.de/10014528092
Saved in:
2
Case 2: Maxis : the social media quagmire and the road to redemption
Mutum, Dilip S.
;
Ezlika Ghazali
;
Wai Ling Ng
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 23-32)
.
2024
Persistent link: https://www.econbiz.de/10014528087
Saved in:
3
Introduction : emerging market resilience : modern marketing strategies for a dynamic world
Mutum, Dilip S.
;
Ezlika Ghazali
;
Soo Yeong Ewe
; …
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 1-5)
.
2024
Persistent link: https://www.econbiz.de/10014528063
Saved in:
4
Islamic marketing : compatibility with contemporary themes in marketing
Ezlika Ghazali
;
Mutum, Dilip S.
- In:
Advances in Islamic finance, marketing, and management …
,
(pp. 213-222)
.
2017
Persistent link: https://www.econbiz.de/10011661965
Saved in:
5
Social marketing: India, Pakistan and Bangladesh
Mutum, Dilip S.
;
Ghazali, Ezlika
;
Kumar, Anvita
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 145-159)
.
2015
Persistent link: https://www.econbiz.de/10011477451
Saved in:
6
Air Asia : using social media to reach out to new customers
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing cases from emerging markets
,
(pp. 143-147)
.
2014
Persistent link: https://www.econbiz.de/10010188838
Saved in:
7
Introduction to market orientation and brand strategies
Mutum, Dilip S.
- In:
Marketing cases from emerging markets
,
(pp. 37-39)
.
2014
Persistent link: https://www.econbiz.de/10010188850
Saved in:
8
Ikea Malaysia and the Halal food crisis
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing cases from emerging markets
,
(pp. 31-33)
.
2014
Persistent link: https://www.econbiz.de/10010188851
Saved in:
9
Personal blog marketing
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 9-15)
.
2014
Persistent link: https://www.econbiz.de/10010241439
Saved in:
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