Case 2: Maxis : the social media quagmire and the road to redemption
Year of publication: |
2024
|
---|---|
Authors: | Mutum, Dilip S. ; Ezlika Ghazali ; Wai Ling Ng |
Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 23-32
|
Subject: | Customer relationship management | Engagement | Service failure | Social media |
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