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Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
Wegener, Duane T.
;
Sawicki, Vanessa
;
Petty, Richard E.
- In:
Handbook of brand relationships
,
(pp. 283-304)
.
2009
Persistent link: https://www.econbiz.de/10003915624
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Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
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