Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
Duane T. Wegener, Vanessa Sawicki, and Richard E. Petty
| Year of publication: |
2009
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|---|---|
| Authors: | Wegener, Duane T. ; Sawicki, Vanessa ; Petty, Richard E. |
| Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 283-304
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915624