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Adeola, Ogechi
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Knowledge integration strategies for entrepreneurship and sustainability
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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ECONIS (ZBW)
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Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
2
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
3
Integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing communications channels in the hospitality and tourism service sector
Balasubramanian, Kandappan
;
Puvaneswaran Kunasekaran
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 55-79)
.
2022
Persistent link: https://www.econbiz.de/10013280184
Saved in:
4
Knowledge management in the advertising industry
Sakkthivel, A. M.
;
Kumar, R. Satish
- In:
Knowledge integration strategies for entrepreneurship …
,
(pp. 167-187)
.
2018
Persistent link: https://www.econbiz.de/10011764584
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