Knowledge management in the advertising industry
Year of publication: |
[2018]
|
---|---|
Authors: | Sakkthivel, A. M. ; Kumar, R. Satish |
Published in: |
Knowledge integration strategies for entrepreneurship and sustainability. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-5115-7. - 2018, p. 167-187
|
Subject: | Werbewirtschaft | Advertising industry | Wissensmanagement | Knowledge management |
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