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Allocation of marketing resources
Shankar, Venkatesh
- In:
The Routledge companion to strategic marketing
,
(pp. 208-230)
.
2021
Persistent link: https://www.econbiz.de/10012498495
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2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
Leveraging social media in the pharmaceutical industry
Shankar, Venkatesh
;
Li, Jiaoyang
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 477-505)
.
2014
Persistent link: https://www.econbiz.de/10010353475
Saved in:
4
First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Handbook of strategic e-business management
,
(pp. 157-185)
.
2014
Persistent link: https://www.econbiz.de/10010233094
Saved in:
5
B2B e-commerce
Shankar, Venkatesh
- In:
Handbook of business-to-business marketing
,
(pp. 625-638)
.
2012
Persistent link: https://www.econbiz.de/10009500111
Saved in:
6
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
Saved in:
7
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
Saved in:
8
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
9
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
Saved in:
10
Recent trends and emerging practices in retailer pricing
Bolton, Ruth N.
;
Shankar, Venkatesh
;
Montoya, Detra Y.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 301-318)
.
2010
Persistent link: https://www.econbiz.de/10003938763
Saved in:
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