Leveraging social media in the pharmaceutical industry
Year of publication: |
2014
|
---|---|
Authors: | Shankar, Venkatesh ; Li, Jiaoyang |
Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 477-505
|
Subject: | Social Web | Social web | Soziales Netzwerk | Social network | Pharmaindustrie | Pharmaceutical industry | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
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