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A Research Agenda for Service Marketing
4
Rapid adoption of digital service technology
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Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
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2
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
Saved in:
3
Advocating human rights and sustainable development goals : an ecosystem-based transformative
service
research
(TSR) approach
Tsiotsou, Rodoula H.
;
Kabadayi, Sertan
;
Fisk, Raymond P.
- In:
A Research Agenda for Service Marketing
,
(pp. 225-249)
.
2024
Persistent link: https://www.econbiz.de/10014517974
Saved in:
4
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
5
The lotus in the mud : a conceptual model of livestream yoga service experience
Fitzgerald, Sandy H. M.
-
2021
Persistent link: https://www.econbiz.de/10012668285
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