Expansion and refocusing : two alternative trajectories for service marketing research
Year of publication: |
2024
|
---|---|
Authors: | Furrer, Olivier ; Kerguignas, Jie |
Published in: |
A Research Agenda for Service Marketing. - Cheltenham : Edward Elgar Publishing Limited, ISBN 978-1-80392-317-8. - 2024, p. 353-374
|
Subject: | Evolution trajectory | Research agenda | Service research domain | Transformative service research | Service dominant logic | Research mapping | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing | Marktforschung | Market research | Dienstleistungssektor | Service industry | Bibliometrie | Bibliometrics |
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