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Werbung
701
Advertising
700
Advertising effects
142
Werbewirkung
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Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
79
Online-Marketing
79
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64
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64
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61
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60
Marketing management
57
Marketingmanagement
57
Theorie
49
Theory
49
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44
Markenführung
44
Marketing
32
Public relations
31
Öffentlichkeitsarbeit
31
Psychology of advertising
29
Werbepsychologie
29
Target group
27
Zielgruppe
27
Social Web
23
Social web
23
Advertising industry
22
Werbewirtschaft
22
Brand
19
Markenartikel
19
Advertising planning
17
Communication
17
Kommunikation
17
Werbeplanung
17
Media industries
16
Mediensektor
16
Brand image
15
India
15
Indien
15
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5
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Article
701
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5,426
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5,426
Graue Literatur
800
Non-commercial literature
800
Aufsatz im Buch
701
Arbeitspapier
600
Working Paper
600
Hochschulschrift
344
Collection of articles of several authors
215
Sammelwerk
215
Thesis
201
Konferenzschrift
127
Aufsatzsammlung
125
Lehrbuch
114
Textbook
99
Dissertation u.a. Prüfungsschriften
89
Bibliografie enthalten
71
Bibliography included
71
Case study
50
Conference paper
50
Fallstudie
50
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50
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48
Wörterbuch
43
Ratgeber
35
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32
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29
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28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
21
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19
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19
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English
506
German
193
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1
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Okazaki, Shintaro
10
Bruhn, Manfred
6
Diehl, Sandra
5
Esch, Franz-Rudolf
5
Mellmann, Ulrike
5
Mueller, Barbara
5
Pelsmacker, Patrick de
5
Siegert, Gabriele
5
Dianoux, Christian
4
Gierl, Heribert
4
Linhart, Zdenek
4
Rennhak, Carsten
4
Richards, Jef I.
4
Arora, Anshu
3
Berndt, Ralph
3
King, Stephen
3
Krebs, Isabelle
3
Laine, Nicole
3
Pepels, Werner
3
Rucker, Derek D.
3
Silberer, Günter
3
Sternthal, Brian
3
Terlutter, Ralf
3
Tomczak, Torsten
3
Voorveld, Hilde
3
Abolhasani, Morteza
2
Anderson, Simon P.
2
Armano, Giuliano
2
Aslaner, Ahmet Gökc̦e
2
Aslaner, Duygu Aydın
2
Atherton, Andy
2
Berens, Guido A. J. M.
2
Blunden, Brian
2
Boenigk, Michael
2
Boutsouki, Christina
2
Calder, Bobby J.
2
Celtek, Evrim
2
Cheema, H. S.
2
Chhabra, Shalini
2
Chu, Shu-Chuan
2
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Kellogg on advertising & media : the Kellogg School of Management
3
Kommunikationspolitik im 21. Jahrhundert
3
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ECONIS (ZBW)
701
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1
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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2
Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
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3
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
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4
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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5
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
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6
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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7
Why good marketing can be turned into art : a conceptual analysis
Martín Martínez, Sara
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 246-280)
.
2023
Persistent link: https://www.econbiz.de/10014365908
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8
Werbung und PR im digitalen Zeitalter : gesellschaftliche Entwicklungen, kommunikative Implikationen, theoretische und empirische Forschungsansätze
Grove Ditlevsen, Marianne
;
Nielsen, Martin
;
Pedersen, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 3-26)
.
2023
Persistent link: https://www.econbiz.de/10014435241
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9
Das centenaire chevronné : zur digitalen Markenkommunikation bei Citroën (oder Zitrön?)
Heinemann, Sabine
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 229-246)
.
2023
Persistent link: https://www.econbiz.de/10014435292
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10
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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