Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Ann-Kathrin Schirpke and Kornelia Ahrens
| Year of publication: |
2023
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|---|---|
| Authors: | Schirpke, Ann-Kathrin ; Ahrens, Kornelia |
| Published in: |
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate. - Wiesbaden : Springer, ISBN 978-3-658-38936-9. - 2023, p. 357-379
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| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Linguistik | Linguistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-38937-6_15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014435298