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Beziehungsmarketing
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Relationship marketing
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Lieferantenmanagement
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Supplier relationship management
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Marketingmanagement
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Social web
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Kfz-Industrie
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Brand management
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Markenführung
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Customer integration
164
Kundenintegration
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Inter-firm cooperation
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Bruhn, Manfred
44
Homburg, Christian
30
Töpfer, Armin
24
Stauss, Bernd
23
Kleinaltenkamp, Michael
20
Meyer, Anton
19
Georgi, Dominik
18
Reichwald, Ralf
18
Hippner, Hajo
17
Spiller, Achim
16
Wilde, Klaus D.
16
Helmke, Stefan
15
Ahlert, Dieter
14
Bauer, Hans H.
14
Hadwich, Karsten
14
Krafft, Manfred
14
Piller, Frank T.
14
Uebel, Matthias
14
Zentes, Joachim
14
Diller, Hermann
13
Stock-Homburg, Ruth
13
Beimborn, Daniel
12
Günter, Bernd
12
Hanf, Jon
12
Huber, Frank
12
Link, Jörg
12
Ratten, Vanessa
12
Wildemann, Horst
12
Herrmann, Andreas
11
Willcocks, Leslie
11
Backhaus, Klaus
10
Belz, Christian
10
Keuper, Frank
10
Meffert, Heribert
10
Möhlenbruch, Dirk
10
Pepels, Werner
10
Reinartz, Werner J.
10
Reiß, Michael
10
Silberer, Günter
10
Brenner, Walter
9
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Dr. Ing. h.c. F. Porsche AG
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
46
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
41
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
36
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
31
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
27
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
25
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
25
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
24
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Relational and functional integration
21
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
19
Customer-centric marketing strategies : tools for building organizational performance
19
Kundenbeziehungen im Dienstleistungsbereich
18
Kundenorientierung im Touristikmanagement
18
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
18
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
18
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
17
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
17
Handbook of research on customer engagement
16
Handbook of research on customer equity in marketing
16
Interaktionen im Dienstleistungsbereich
16
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
16
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
16
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
15
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
14
Customer engagement : contemporary issues and challenges
14
How to succeed in the digital age : strategies from 17 top managers
14
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
14
Electronic Services
13
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
13
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
13
Handbook of relationship marketing
13
Marketing von Solutions : innovative Ansätze und Best Practices
13
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
13
Handbuch Kundenbindungsmanagement
12
Service Levels in der Logistik : mit KPIs und SLAs erfolgreich steuern
12
The Oxford handbook of inter-organizational relations
12
Consumer-brand relationships : theory and practice
11
Cost management in supply chains : with 26 tables
11
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Interorganizational enablers of mass customization : a literature review
Sandrin, Enrico
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 85-100)
.
2023
Persistent link: https://www.econbiz.de/10014321992
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3
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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4
How does perceived CSR toward employees influence customer orientation behavior : the moderating role of internal communication
Thinh-Van Vu
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 643-661)
.
2024
Persistent link: https://www.econbiz.de/10014564346
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5
Product-service system development for 3D customized production in hospitals
Santos, Milene
;
Soares, B. A. R.
;
Carvalho, Helena
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10014549170
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6
A smart new theoretical model of global marketing communication to support customer
relationship
management
and sustainability
El Khair, Khaoula Fath
;
El Hamzaoui, Mustapha
- In:
Contemporary management and global leadership for …
,
(pp. 127-140)
.
2024
Persistent link: https://www.econbiz.de/10014532593
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7
Disruptive artificial intelligence : augmenting consumer experience through chatbot banking
Makudza, Forbes
;
Jaravaza, Divaries C.
;
Makandwa, Godfrey
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 1-18)
.
2024
Persistent link: https://www.econbiz.de/10014552079
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Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
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Scalable textile business intelligence with operational data collection and analytical processing
Pal, Kamalendu
- In:
Data-driven business intelligence systems for …
,
(pp. 85-104)
.
2024
Persistent link: https://www.econbiz.de/10014553147
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10
Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte
;
Correia, Ricardo Fontes
; …
- In:
AI innovation in services marketing
,
(pp. 48-80)
.
2024
Persistent link: https://www.econbiz.de/10014557832
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