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Indian multinationals : generic internationalization strategies
Ramamurti, Ravi
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Singh, Jitendra V.
- In:
Emerging multinationals in emerging markets
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(pp. 110-166)
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2009
Persistent link: https://www.econbiz.de/10003833839
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Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
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(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
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