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Search: subject_exact:"Produktpiraterie"
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Product counterfeiting
90
Produktpiraterie
90
Immaterialgüterrechte
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22
Consumer behaviour
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Handbook of research on counterfeiting and illicit trade
6
Luxury marketing : a challenge for theory and practice
5
Managementmaßnahmen gegen Produktpiraterie und Industriespionage
3
The Oxford handbook of luxury business
3
The Oxford handbook of the digital economy
2
Trademarks, brands, and competitiveness
2
25 Jahre ressourcen- und kompetenzorientierte Forschung : der kompetenzbasierte Ansatz auf dem Weg zum Schlüsselparadigma in der Managementforschung
1
Accelerating global supply chains with IT-innovation : ITAIDE tools and methods
1
Ancrages culturels dans un monde en mutation
1
Anxieties and management responses in international business
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Best practice in Einkauf und Logistik
1
Blockchain and distributed ledger technology use cases : applications and lessons learned
1
Building consumer-brand relationship in luxury brand management
1
Business insights: China : practical advice on operational strategy and risk management
1
Communication and fairness : an experimental economics approach
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Copyright law : a handbook of contemporary research
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Customer-oriented global supply chains : concepts for effective management
1
David Hume's political economy
1
Developments in the economics of copyright : research and analysis
1
Digital manufacturing : prospects and challenges
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Economic and legal analyses of trade policy and institutions
1
Economy in changing society : consumptions, markets, organizations and social policies
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Einkaufen und Investieren in China
1
Emerging production optimization issues in supply chain systems
1
Essays on the economics of innovation
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Ethics in marketing : international cases and perspectives
1
Evolving corporate structures and cultures in Asia : the impact of globalization
1
Globalization : effects on fisheries resources
1
Globalization of services : some implications for theory and practice
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of research on managing information systems in developing economies
1
Handbook of research on new challenges and global outlooks in financial risk management
1
Handbook of the management of creativity and innovation : theory and practice
1
Handbook on China and globalization
1
Harmony versus conflict in Asian business : managing in a turbulent era
1
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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ECONIS (ZBW)
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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2
Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours
Poon, Stephen T. F.
- In:
Origin and branding in international market entry processes
,
(pp. 51-68)
.
2023
Persistent link: https://www.econbiz.de/10014436762
Saved in:
3
Shanzhai (Mountain Village) vs. counterfeit products in China : conceptualization, value drivers, business models, and solutions
Yao, Qin
;
Shi, Linda Hui
;
Zhao, Meng
;
Tan, Kang
- In:
International business in the New Asia-Pacific : …
,
(pp. 259-273)
.
2022
Persistent link: https://www.econbiz.de/10012886104
Saved in:
4
Determining consumer purchase intention toward counterfeit luxury goods based on the perceived risk theory
Canguende-Valentim, Cláudio Félix
- In:
Handbook of research on new challenges and global …
,
(pp. 316-339)
.
2022
Persistent link: https://www.econbiz.de/10013171824
Saved in:
5
Intellectual property rights and country-of-origins labels in the luxury industry
Pouillard, Véronique
- In:
The Oxford handbook of luxury business
,
(pp. 403-420)
.
2022
Persistent link: https://www.econbiz.de/10013273946
Saved in:
6
Consumers, counterfeiters, and luxury goods
Gistri, Giacomo
- In:
The Oxford handbook of luxury business
,
(pp. 525-546)
.
2022
Persistent link: https://www.econbiz.de/10013273955
Saved in:
7
Luxury counterfeiting : understanding supply, demand, and anti-counterfeiting strategies
Amaral, Nelson Borges
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 244-265)
.
2021
Persistent link: https://www.econbiz.de/10012517976
Saved in:
8
What's in the box? : combating counterfeit medications in pharmaceutical supply chains with blockchain vigilant information systems
Clohessy, Trevor
;
Clohessy, Saima
- In:
Blockchain and distributed ledger technology use cases …
,
(pp. 51-68)
.
2020
Persistent link: https://www.econbiz.de/10012232736
Saved in:
9
Counterfeiting and piracy : the role of IT : the case of the Ghanaian and Nigerian fashion and beauty industry
Twumasi, Yaa Amponsah
;
Ofori Amanfo, Joshua
- In:
Handbook of research on managing information systems in …
,
(pp. 209-226)
.
2020
Persistent link: https://www.econbiz.de/10012241420
Saved in:
10
Consumers, Counterfeiters, and Luxury Goods
Gistri, Giacomo
- In:
The Oxford handbook of luxury business
.
2020
Persistent link: https://www.econbiz.de/10013475595
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