//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
320
Virales Marketing
320
Social Web
148
Social web
148
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
76
Online-Marketing
76
Beziehungsmarketing
32
Relationship marketing
32
Marketing management
24
Marketingmanagement
24
Brand management
23
Markenführung
23
Online retailing
23
Online-Handel
23
E-commerce
21
Electronic Commerce
21
Customer satisfaction
20
Kundenzufriedenheit
20
Customer integration
18
Deutschland
18
Germany
18
Kundenintegration
18
Personalisierung
16
Personalization
16
Kaufentscheidung
13
Purchase decision
13
Dienstleistungsqualität
12
Service quality
12
USA
12
United States
12
Erfolgsfaktor
11
Success factor
11
Theorie
11
Theory
11
Advertising effects
10
Marketing
10
Tourism marketing
10
Tourismusmarketing
10
more ...
less ...
Online availability
All
Undetermined
101
Free
3
Type of publication
All
Article
320
Type of publication (narrower categories)
All
Book section
Article in journal
3,644
Aufsatz in Zeitschrift
3,644
Aufsatz im Buch
320
Graue Literatur
165
Non-commercial literature
165
Working Paper
136
Arbeitspapier
131
Hochschulschrift
89
Thesis
58
Collection of articles of several authors
37
Sammelwerk
37
Case study
32
Fallstudie
32
Ratgeber
31
Conference paper
29
Konferenzbeitrag
29
Guidebook
28
Konferenzschrift
18
Aufsatzsammlung
17
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
7
Interview
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Amtsdruckschrift
1
Elektronischer Datenträger als Beilage
1
Government document
1
Mikroform
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
250
German
69
French
1
Author
All
Adeola, Ogechi
3
Mazzarol, Tim
3
Aakash, Aakash
2
Aggarwal, Anu Gupta
2
Aksoy, Lerzan
2
Albrecht, Carmen-Maria
2
Bangsawan, Satria
2
Bauer, Hans H.
2
Bär, Sören
2
Chu, Shu-Chuan
2
Di Virgilio, Francesca
2
Edeh, Jude Ndubuisi
2
Esch, Franz-Rudolf
2
Fantapié Altobelli, Claudia
2
Groeger, Lars
2
Gross, Rainer
2
Grottke, Michael
2
Hanlon, Annmarie
2
Jain, Dhiraj
2
Jazi, Salima
2
Keiningham, Timothy
2
Knoll, Julian
2
Krieger, Kai Harald
2
Langner, Sascha
2
Lindgreen, Adam
2
Lingenfelder, Michael
2
López, Manuela
2
Ozuem, Wilson
2
Posselt, Thorsten
2
Pousttchi, Key
2
Sicilia, María
2
Sonntag, Ralph
2
Sung, Yongjun
2
Vanhamme, Joe͏̈lle
2
Vollero, Agostino
2
Walsh, Gianfranco
2
Abbatty, Oyindamola
1
Abugre, James Baba
1
Adisa, Isaiah
1
Afrasiabi Rad, Amir
1
more ...
less ...
Published in...
All
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
12
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
12
Electronic word of mouth as a promotional technique : new insights from social media
9
Word of mouth and social media
9
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
4
Consumer psychology in a social media world
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Customer engagement marketing
3
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
3
Handbook of research on mobile marketing management
3
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
AI impacts in digital consumer behavior
2
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bridging the gap between advertising academia and practice
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital Business in Africa : Social Media and Related Technologies
2
Digital advertising : theory and research
2
E-marketing ; Vol. 1
2
Environmental, social, and governance perspectives on economic development in Asia ; part B
2
Handbook of research on customer engagement
2
Handbook of research on integrating social media into strategic marketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
2
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Leveraging computer-mediated marketing environments
2
Marketing : metaphors and metamorphosis
2
more ...
less ...
Source
All
ECONIS (ZBW)
320
Showing
1
-
10
of
320
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
- In:
Digital influence on consumer habits : marketing …
,
(pp. 159-169)
.
2024
Persistent link: https://www.econbiz.de/10014553890
Saved in:
3
Recruiting through employee referrals
Pieper, Jenna R.
;
Greenwald, Jessica M.
;
Schlachter, …
- In:
Essentials of employee recruitment : individual and …
,
(pp. 102-123)
.
2024
Persistent link: https://www.econbiz.de/10014580902
Saved in:
4
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
5
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
Saved in:
6
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
Saved in:
7
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
8
Creator's economy in the metaverse : how stakeholders in the retail industry will benefit
Khanal, Krishna
;
Khanal, Pushkar
;
Bala, Manju
- In:
Omnichannel approach to co-creating customer …
,
(pp. 87-100)
.
2024
Persistent link: https://www.econbiz.de/10014531561
Saved in:
9
Metaverse's significance for smart cities and the retail sector : facilitating technologies and upcoming approaches
Parmar, Hemlata
;
Murari, Utsav Krishan
- In:
Omnichannel approach to co-creating customer …
,
(pp. 101-115)
.
2024
Persistent link: https://www.econbiz.de/10014531564
Saved in:
10
A review : sentiment analysis in conversational data
Gugale, Anisha
;
Majumdar, Anindita
- In:
AI impacts in digital consumer behavior
,
(pp. 170-191)
.
2024
Persistent link: https://www.econbiz.de/10014636271
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->