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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
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Electronic word of mouth as a promotional technique : new insights from social media
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Word of mouth and social media
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
4
Consumer psychology in a social media world
3
Cracking the code : leveraging consumer psychology to drive profitability
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Customer engagement marketing
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Handbook of research on mobile marketing management
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Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Online reputation management in destination and hospitality : what we know, what we need to know
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The behavioral enterprise
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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AI impacts in digital consumer behavior
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Advertising in new formats and media : current research and implications for marketers
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bridging the gap between advertising academia and practice
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Business and management issues in the global and digital era : Indonesian perspectives
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Connected marketing : the viral, buzz and word of mouth revolution
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Contemporary issues in social media marketing
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Digital Business in Africa : Social Media and Related Technologies
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Environmental, social, and governance perspectives on economic development in Asia ; part B
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
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Artificiality and Sustainability in Entrepreneurship : …
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2023
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Model of increasing tourists revisit intention : utilizing the environment as an ecotourism area
Dagustani, Dani
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Kurniawan, Gatot Iwan
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Vidyastuti, …
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2022
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Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
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Digital influence on consumer habits : marketing …
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(pp. 159-169)
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2024
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Recruiting through employee referrals
Pieper, Jenna R.
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Greenwald, Jessica M.
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Schlachter, …
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Essentials of employee recruitment : individual and …
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2024
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Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
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Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
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2024
Persistent link: https://www.econbiz.de/10014519877
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Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
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Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
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2024
Persistent link: https://www.econbiz.de/10014519883
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Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
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(pp. 155-184)
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2024
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Creator's economy in the metaverse : how stakeholders in the retail industry will benefit
Khanal, Krishna
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Khanal, Pushkar
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Bala, Manju
- In:
Omnichannel approach to co-creating customer …
,
(pp. 87-100)
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2024
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Metaverse's significance for smart cities and the retail sector : facilitating technologies and upcoming approaches
Parmar, Hemlata
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Murari, Utsav Krishan
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Omnichannel approach to co-creating customer …
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2024
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