//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reference book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
1,672
Deutschland
394
Germany
385
Marketingmanagement
302
Marketing management
285
Theorie
240
Theory
240
Management
154
Consumer behaviour
148
Konsumentenverhalten
148
Welt
126
World
126
Strategisches Management
108
Marketingtheorie
100
Marketing theory
98
Beziehungsmarketing
96
Relationship marketing
95
Marktforschung
93
USA
93
United States
92
Market research
91
Werbung
81
Brand management
75
Markenführung
75
Advertising
68
Innovation
67
Dienstleistungsmarketing
62
Services marketing
62
Strategic management
60
Russia
57
Russland
57
Innovationsmanagement
56
Unternehmen
55
Innovation management
50
Poland
48
Polen
48
Verbraucherverhalten
48
Betriebswirtschaftslehre
47
Public relations
47
Öffentlichkeitsarbeit
47
more ...
less ...
Online availability
All
Undetermined
77
Free
22
Type of publication
All
Book / Working Paper
1,564
Article
106
Journal
4
Type of publication (narrower categories)
All
Case study
Collection of articles of several authors
Collection of articles written by one author
Reference book
Article in journal
4,600
Aufsatz in Zeitschrift
4,600
Aufsatz im Buch
1,659
Book section
1,659
Hochschulschrift
1,393
Sammelwerk
1,281
Graue Literatur
1,238
Non-commercial literature
1,238
research-article
1,150
Thesis
1,123
Lehrbuch
1,049
Textbook
875
Aufsatzsammlung
833
Konferenzschrift
648
Working Paper
586
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
479
Bibliografie enthalten
473
Bibliography included
473
Fallstudie
342
Conference proceedings
315
review-article
300
Ratgeber
254
Guidebook
236
Congress Report
185
conceptual-paper
177
review
177
Bibliographie
171
Handbook
171
Handbuch
171
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
case-report
133
Festschrift
124
viewpoint
107
Article
98
Fallstudiensammlung
81
more ...
less ...
Language
All
English
883
German
705
Russian
71
Polish
50
French
15
Ukrainian
11
Italian
8
Romanian
5
Croatian
3
Slovak
2
Swedish
2
Czech
1
Danish
1
Hungarian
1
Lithuanian
1
Dutch
1
Norwegian
1
Portuguese
1
Spanish
1
Undetermined
1
more ...
less ...
Author
All
Meffert, Heribert
35
Pepels, Werner
26
Kotler, Philip
19
Sheth, Jagdish N.
19
Bruhn, Manfred
18
Koschnick, Wolfgang J.
14
Zerres, Michael P.
14
Drees, Norbert
11
Bauer, Hans H.
9
Belz, Christian
9
Backhaus, Klaus
7
Piercy, Nigel
7
Zaltman, Gerald
7
Diller, Hermann
6
Gbadamosi, Ayantunji
6
Griese, Kai-Michael
6
Kirchgeorg, Manfred
6
Schneider, Willy
6
Zerres, Christopher
6
Foroudi, Pantea
5
Häusel, Hans-Georg
5
Kilian, Thomas
5
Melewar, T. C.
5
Nufer, Gerd
5
Reinecke, Sven
5
Wagner, Udo
5
Walsh, Gianfranco
5
Ahlert, Dieter
4
Albach, Horst
4
Armstrong, Gary
4
Ashworth, Gregory J.
4
Bieger, Thomas
4
Brennan, Ross
4
Bühler, André W.
4
Dreyer, Axel
4
Harris, Phil
4
Hippner, Hajo
4
Holbrook, Morris B.
4
Keller, Kevin Lane
4
Klein, Andreas
4
more ...
less ...
Institution
All
American Marketing Association
21
Springer Fachmedien Wiesbaden
13
Fördergesellschaft Marketing an der Universität Augsburg
7
Hochschule für Wirtschaft und Politik
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
4
Information Resources Management Association
4
Springer International Publishing
4
Universität Wien / Lehrstuhl für Marketing
4
Books on Demand GmbH <Norderstedt>
3
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Harvard Graduate School of Business Administration
3
Institut für Marketing <Münster, Westfalen>
3
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
3
Obščestvo Znanie Rossii
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo / Fakulʹtet ėkonomiki, menedžmenta i informatiki
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Springer-Verlag GmbH
3
Thüringen / Landesregierung
3
University of Illinois at Chicago / Institute for Entrepreneurial Studies
3
Wissenschaftliche Gesellschaft für Innovatives Marketing
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Arthur D. Little International Inc. <Wiesbaden>
2
Dachverband Wissenschaftlicher Gesellschaften der Agrar-, Forst-, Ernährungs-, Veterinär- und Umweltforschung
2
DePaul University / College of Commerce
2
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
2
George Routledge & Sons <London>
2
Gesellschaft für Innovatives Marketing
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Johannes Kepler Universität Linz / Institut für Handel, Absatz und Marketing
2
Michigan State University
2
Nižegorodskij Gosudarstvennyj Techničeskij Universitet
2
Nižegorodskij Obrazovatel'nyj Konsorcium
2
Nürnberger Akademie für Absatzwirtschaft
2
more ...
less ...
Published in...
All
Legends in marketing
19
Premier reference source
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Erfurter Hefte zum angewandten Marketing
11
Zeszyty naukowe
11
Developments in marketing science: proceedings of the Academy of Marketing Science
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Acta Universitatis Lodziensis / Folia oeconomica
8
Building corporate identity, image and reputation in the digital era
8
Lehrbuch
8
Marketing intelligence & planning
8
Entrepreneurship marketing : principles and practice of SME marketing
7
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Journal of marketing management : MM
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Proceedings series / American Marketing Association
6
Research
6
Edward Elgar E-Book Archive
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of technology marketing : IJTMkt
5
Journal of business research : JBR
5
Marketingforschung aktuell
5
SAGE library in marketing
5
Sportmanagement : SPM
5
Springer Gabler Research
5
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
5
Fokus Dienstleistungsmarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of research in marketing and entrepreneurship : JRME
4
Legends in consumer behavior
4
Meffert-Marketing-Edition
4
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
4
Psychology & marketing
4
Schriften zu Tourismus und Freizeit
4
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,674
Showing
1
-
10
of
1,674
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
Oflazoglu, Sonyel
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011936740
Saved in:
2
UTCC international journal of business and economics : IJBE
Mahawitthayalai Hokankha Thai
-
Bangkok : 168 Printing Co., Ltd.
;
2009-[?]: Bangkok : …
-
Volume 1, number 1 (June 2009)-volume 13, number 3 …
Persistent link: https://www.econbiz.de/10012060913
Saved in:
3
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
4
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
5
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
6
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
7
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
8
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
9
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->