Wirtz, Bernd W. - 2024 - Second edition
1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5 … Ecosystem, Disintermediation and Disruption -- 13. B2C Digital Business Models -- 14. Digital B2B Business Models -- 15. Digital …. Digital Procurement -- 19. Digital Business Implementation -- 20. Google/Alphabet Case Study -- 21. The Digital Future: A …