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~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
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5
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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8
Friedrich-Schiller-Universität Jena
7
Deutscher Dialogmarketing Verband
6
Books on Demand GmbH <Norderstedt>
5
RWTH Aachen
5
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
3
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
3
Leuphana Universität Lüneburg
3
Peter Lang GmbH
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Springer-Verlag GmbH
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Westfälische Wilhelms-Universität Münster
3
epubli GmbH
3
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2
American Marketing Association
2
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2
Eric Cuvillier <Firma>
2
European Advertising Academy
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
Gesellschaft zur Erforschung des Markenwesens
2
Goethe-Universität Frankfurt am Main
2
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2
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2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
Innovators Club
2
International Conference on Digital Libraries <2013, Delhi>
2
Logos Verlag Berlin
2
MITP Verlags-GmbH & Co. KG
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
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15
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
14
BestMasters
9
Critical explorations
9
Edition Wissenschaft Apprimus
9
Gabler Research
9
Innovatives Markenmanagement
9
International journal of internet marketing and advertising : IJIMA
9
PhD series / Copenhagen Business School
9
Lecture notes in business information processing : LNBIP
8
OrGoLo-Projektbericht : Verbundprojekt OrGoLo: organisatorische Innovationen mit Good Governance in Logistik-Netzwerken
7
Schriftenreihe Studien zum Konsumentenverhalten
7
Springer Gabler Research
7
Springer-Gabler Research
7
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6
Projektberichte des Instituts für Produktion und Industrielles Informationsmanagement
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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6
Beiträge zur empirischen Marketing- und Vertriebsforschung
5
Berichte aus der Betriebswirtschaft
5
Journal of universal computer science
5
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Schriftenreihe Rationalisierung
5
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
5
Advances in advertising research
4
Advances in business strategy and competitive advantage (ABSCA) book series
4
Dissertations Abstracts International
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
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Erfurter Hefte zum angewandten Marketing
4
HMD : Praxis der Wirtschaftsinformatik
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International journal of networking and virtual organisations : IJNVO
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Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
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ECONIS (ZBW)
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1
Managing influencer marketing cooperations
Farouq, Jasmin
-
2022
Persistent link: https://www.econbiz.de/10013348933
Saved in:
2
Social
Media
Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
-
2022
This book examines the extent to which
social
media
marketing influences the customer-based brand equity of higher … attract prospective students.
Social
media
-based marketing facilitated prospective students to communicate and collaborate to … institutions can develop customer-based brand equity by using
social
media
marketing and subjective norms mediated by brand …
Persistent link: https://www.econbiz.de/10013386111
Saved in:
3
Culture, feedback, and gender in education
Kinne, Lavinia
-
2023
This dissertation consists of four distinct empirical essays that address various aspects of the economics of education. Chapters 2 and 3 show that patience and risk-taking as intertemporal preferences are closely related to differences in student achievement across and within countries. Chapter...
Persistent link: https://www.econbiz.de/10014327355
Saved in:
4
Effectiveness of Influencer Marketing
Johne, Jane
-
2023
Influencers are defined as independent opinion leaders on
social
media
networks who influence the attitudes of their … followers through blogs, tweets and the use of other
social
media
. As a result, influencer marketing has become an integral part …
Persistent link: https://www.econbiz.de/10014294760
Saved in:
5
Essays on
social
media
and democracy
Gils, Freek van
-
2022
Persistent link: https://www.econbiz.de/10013263357
Saved in:
6
Disseminating earnings disclosures via Twitter : empirical evidence from German listed firms
Riegel, Elias
-
2022
Firms have increasingly used
social
media
such as Twitter to disseminate corporate disclosures, particularly since the … regulation of these platforms by the Securities and Exchange Commission (SEC) in 2013. However, research on
social
media
…
Persistent link: https://www.econbiz.de/10013550103
Saved in:
7
Bots on
social
media
: the past, present and future
Rossi, Sippo
-
2024
-
First edition
Persistent link: https://www.econbiz.de/10014553234
Saved in:
8
Essays in the economics of digital transformation
2024
Persistent link: https://www.econbiz.de/10014632431
Saved in:
9
Work and performance feedback in a digital world : how social software facilitates feedback exchange
Stöckli, Emanuel
-
2020
Persistent link: https://www.econbiz.de/10012316438
Saved in:
10
Understanding the
social
media
phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
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