Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka

by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen

Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Model and Hypotheses -- Chapter 4. Methodology and Methods -- Chapter 5. Quantitative data Presentation and Analysis: Descriptive Analysis -- Chapter 6. Quantitative data Presentation and Analysis: Inferential Analysis -- Chapter 7. Discussion -- Chapter 8. Conclusion.

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Year of publication:	2022
Authors:	Perera, Charitha Harshani ; Nayak, Rajkishore ; Long Thang Van Nguyen
Publisher:	2022.: Singapore : Springer Nature Singapore 2022.: Singapore : Imprint: Springer
Subject:	Social media marketing for high education institutions \| Social media marketing and brand equity \| Social media marketing in emerging countries \| Social media marketing and brand credibility \| Customer-based brand equity \| Online-Marketing \| Internet marketing \| Markenführung \| Brand management \| Social Web \| Social web \| Markenimage \| Brand image \| Sri Lanka \| Vietnam \| Hochschule \| Marketing \| Social Media

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Extent:	1 Online-Ressource (XVII, 275 p. 18 illus., 16 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-981-19-5017-9 ; 978-981-19-5016-2 ; 978-981-19-5018-6 ; 978-981-19-5019-3
Other identifiers:	10.1007/978-981-19-5017-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013386111