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~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Statistics"
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Search: subject_exact:"Advertising media"
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Werbeträger
17
Advertising media
15
Deutschland
8
Germany
8
Werbung
5
Advertising
4
Brand management
3
Europa
3
Europe
3
Internet marketing
3
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3
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3
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3
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3
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2
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2
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10
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Katz, Helen E.
3
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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2
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2
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1
Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
Springer International Publishing
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
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European Advertising Academy
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1
Journal of marketing communications
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ECONIS (ZBW)
17
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11
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
12
Communication
Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928569
Saved in:
13
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003892475
Saved in:
14
AWA 2009 : Allensbacher Marktanalyse, Werbeträgeranalyse
2009
Persistent link: https://www.econbiz.de/10008772357
Saved in:
15
AWA 2006 : Allensbacher Marktanalyse, Werbeträgeranalyse
2006
Persistent link: https://www.econbiz.de/10003520203
Saved in:
16
Stars in Film und Sport : ökonomische Analyse des Starphänomens ; [Symposium "Stars in Film und Sport"]
Gaitanides, Michael
(
ed.
);
Kruse, Jörn
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001599466
Saved in:
17
Mediaplaner : Zahlen und Daten für die Werbung
Frankfurt, M.
-
1999 -
Persistent link: https://www.econbiz.de/10001355392
Saved in:
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