Klopotan, Igor; Vrhovec-Žohar, Kristina; Mahič, Edita - 2015
Customer relationship management has a great role in customers' loyalty and satisfaction. However, it is questionable …' loyalty, especially in post-transition countries is scare. This paper investigates customers' attitudes towards selected … loyalty determinants. In order to achieve the goal, empirical research on the sample of Croatian customers has been conducted …