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Search: subject:"Kundenkarte"
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Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
2
Konsumentenverhalten
2
Actuarial mathematics
1
Adults
1
Austauschtheorie
1
Big Data
1
Big data
1
Brand management
1
Business model
1
Customer retention
1
Customer satisfaction
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Economic effectiveness
1
Einzelhandel
1
Erwachsene
1
Financial impact
1
Food retailing
1
Geschäftsmodell
1
Groupon, Inc.
1
Holiday behaviour
1
Hotel industry
1
Hotellerie
1
Inequality
1
Insurance premium
1
Internet marketing
1
Kundenbindung
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Loyalty programs
1
Markenführung
1
Multi-criteria analysis
1
Multikriterielle Entscheidungsanalyse
1
Online retailing
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Article
7
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Conference paper
Article in journal
536
Aufsatz in Zeitschrift
536
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100
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100
Graue Literatur
54
Non-commercial literature
54
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53
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38
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37
Thesis
34
Case study
15
Fallstudie
15
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8
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8
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7
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6
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English
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Apaolaza, Vanessa
1
Balbás de la Corte, Alejandro
1
Balbás, Beatriz
1
Balbás, Raquel
1
Barrutia, José M.
1
Bradlow, Eric T.
1
Breugelmans, Els
1
Capella, Michael L.
1
Chun, So Yeon
1
Echebarria, Carmen
1
Gabler, Colin B.
1
Galičic, Vlado
1
Gardete, Pedro
1
Hartmann, Patrick
1
He, Jiaxun
1
Heras, Antonio
1
Ieva, Marco
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Köpp, Sebastian
1
Laškarin Ažić, Marina
1
Lee, Johnny JiungYee
1
Liu-Thompkins, Yuping
1
Luo, Mi
1
Mukhachou, Aliaksei
1
Neslin, Scott A.
1
Park, Young-Hoon
1
Restrepo Amariles, David
1
Salvietti, Giada
1
Schwaninger, Markus
1
Stourm, Valeria
1
Taylor, Charles Raymond
1
Thomadsen, Raphael
1
Venkatesan, Rajkumar
1
Ziliani, Cristina
1
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Bridging the gap between advertising academia and practice
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Modellbasiertes Management : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2013 vom 4. bis 5. Juli 2013 in Bern
1
Multiple criteria decision making in finance, insurance and investment
1
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
3
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
4
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
5
The multiobjective nature of Bonus-Malus systems in insurance companies
Heras, Antonio
;
Balbás de la Corte, Alejandro
; …
- In:
Multiple criteria decision making in finance, insurance …
,
(pp. 159-169)
.
2015
Persistent link: https://www.econbiz.de/10011374138
Saved in:
6
Fixed-offer group buying schemes - a sustainable business model?
Köpp, Sebastian
;
Mukhachou, Aliaksei
;
Schwaninger, Markus
- In:
Modellbasiertes Management : Konferenz für …
,
(pp. 67-87)
.
2014
Persistent link: https://www.econbiz.de/10010345551
Saved in:
7
The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
Saved in:
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