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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
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The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
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Influence of electronic word of mouth on purchase intention : case of Facebook groups dedicated to purchases on foreign websites
Ezzahi, Issam
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 145-194)
.
2022
Persistent link: https://www.econbiz.de/10013338068
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