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21.09.1984
1
Absatzpsychologie
1
Affekt
1
Consumer behaviour
1
Gefühl
1
Konsumentenverhalten
1
Psychologie
1
Verbraucher
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Verbraucherverhalten
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Wirtschaftliches Verhalten
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29
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Hoyer, Wayne D.
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Peterson, Robert A.
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Wilson, William Raft
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ECONIS (ZBW)
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
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