The role of affect in consumer behavior : emerging theories and applications
ed. by Robert A. Peterson ...
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Peterson, Robert A. (ed.) ; Hoyer, Wayne D. (contributor) ; Wilson, William Raft (contributor) |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Wirtschaftliches Verhalten | Verbraucher | Absatzpsychologie | Werbung | Psychologie | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Affekt | Gefühl | 21.09.1984 |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 196 S graph. Darst. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | English |
| Notes: | Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the ICp2s Institute of the University of Texas at Austin Wilson, William Raft Enth. 6 Beitr. - Literaturverz. S. 161 - 184 |
| ISBN: | 0-669-12874-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000696835