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~type_genre:"Fallstudie"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Statistics"
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Search: subject:"Profisport"
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Professional sports
59
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Bühler, André
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Nufer, Gerd
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
5
International journal of sports marketing & sponsorship
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Sport public relations and communication
2
An Elgar reference collection
1
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1
Business strategies : types, benefits and effects on firm performance
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Controlling-Forschungsbericht
1
Corporate reputation review : an international journal
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
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European Sport management quarterly : ESMQ
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Handbook of research on integrating social media into strategic marketing
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I saggi : tascabili B.C.
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Journal of sport management : the official journal of the North American Society of Sport Management
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Labor and Employment Relations Association series
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Long range planning : LRP ; international journal of strategic management
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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Social e-enterprise : value creation through ICT
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Supply chain management : applications for manufacturing and service industries
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The international library of critical writings in economics series
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ECONIS (ZBW)
59
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11
Die Talentfabrik
Di Minin, Alberto
;
Frattini, Federico
;
Bianchi, Mattia
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
10
,
pp. 42-51
Persistent link: https://www.econbiz.de/10010422118
Saved in:
12
Krisen im Sport und ihre Imagewirkung auf die Sponsoren : effektives Krisenmanagement von Sportsponsoren
Lemân, Fritjof
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010355893
Saved in:
13
Beko Basketball Bundesliga : die Schaffung und Positionierung einer neuen Marke
Pommer, Jan
;
Kaiser, Dirk
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 465-481)
.
2014
Persistent link: https://www.econbiz.de/10010354027
Saved in:
14
Stakeholder perceptions of a professional sport organisation's community initiatives : an exploratory case study
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of social entrepreneurship and …
2
(
2013
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10009771016
Saved in:
15
Engaging Australian Rules Football fans with social media : a case study
Hopkins, John L.
- In:
International journal of sport management and marketing …
13
(
2013
)
1/2
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009790662
Saved in:
16
Compensation of College football's head coaches : a case study in firm size's effects on pay
Byrd, W. Jennings
;
Mixon, Phillip A.
;
Wright, Alan
- In:
International journal of sport finance
8
(
2013
)
3
,
pp. 224-235
Persistent link: https://www.econbiz.de/10010126347
Saved in:
17
Soziologie des Wettbewerbs : eine kultur- und wirtschaftssoziologische Analyse der Marktgesellschaft
Wetzel, Dietmar J.
-
2013
Persistent link: https://www.econbiz.de/10009746660
Saved in:
18
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
19
"What about the community impact?" : the Corpus Christi "hook"
Sparvero, Emily S.
;
Warner, Stacy
- In:
Sport management review
16
(
2013
)
4
,
pp. 524-532
Persistent link: https://www.econbiz.de/10010239246
Saved in:
20
Sport development planning : the Sunny Golf Club
Sotiriadou, Popi
- In:
Sport management review
16
(
2013
)
4
,
pp. 514-523
Persistent link: https://www.econbiz.de/10010239247
Saved in:
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