Engaging Australian Rules Football fans with social media : a case study
John L. Hopkins
| Year of publication: |
2013
|
|---|---|
| Authors: | Hopkins, John L. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 13.2013, 1/2, p. 104-121
|
| Subject: | social networking sites | SNSs | digital media | Facebook | Twitter | AFL | sport | Australia | Social Web | Social web | Australien | Online-Marketing | Internet marketing | Fußball | Football | Profisport | Professional sports | Digitale Medien | Digital media |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790662