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Strategic marketing : creating competitive advantage
West, Douglas S.
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2015
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3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
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2010
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2. ed.
Persistent link: https://www.econbiz.de/10003884100
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