//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kastner, Sonja"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising planning
2
Deutschland
2
Germany
2
Public relations
2
Werbeplanung
2
Öffentlichkeitsarbeit
2
2007
1
Advertising effects
1
Advertising music
1
Akustische Markenführung
1
Automotive industry
1
Brand management
1
Business network
1
Empirical method
1
Empirische Methode
1
Hape Kerkeling
1
Kfz-Industrie
1
Markenführung
1
Marketingkonzept
1
Social Web
1
Social web
1
Unternehmensnetzwerk
1
Viral marketing
1
Virales Marketing
1
Werbemusik
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Aufsatz im Buch
8
Book section
8
Case study
3
Hochschulschrift
2
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
3
Author
All
Kastner, Sonja
3
Vaih-Baur, Christina
1
Published in...
All
Gabler-Edition Wissenschaft
1
PR-Kampagnen
1
Public relations case studies : Fallbeispiele aus der Praxis
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Kastner, Sonja
- In:
PR-Kampagnen
,
(pp. 121-129)
.
2011
Persistent link: https://www.econbiz.de/10009306378
Saved in:
2
Neuausrichtung eines Firmenverbundes im Bereich multisensueller Design-Dienstleistungen
Vaih-Baur, Christina
;
Kastner, Sonja
- In:
Public relations case studies : Fallbeispiele aus der Praxis
,
(pp. 185-194)
.
2010
Persistent link: https://www.econbiz.de/10003958403
Saved in:
3
Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449554
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->