Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Sonja Kastner
| Year of publication: |
2011
|
|---|---|
| Authors: | Kastner, Sonja |
| Published in: |
PR-Kampagnen. - Konstanz : UVK-Verlagsges., ISBN 3-86764-293-1. - 2011, p. 121-129
|
| Subject: | Hape Kerkeling | Kfz-Industrie | Automotive industry | Öffentlichkeitsarbeit | Public relations | Werbeplanung | Advertising planning | Social Web | Social web | Virales Marketing | Viral marketing | Deutschland | Germany | 2007 |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009306378