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Fallstudie
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232
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Kumar, V.
5
Shah, Denish
2
Bhaskaran, Vikram
1
Chelmis, Charalampos
1
Mirchandani, Rohan
1
Prasanna Kumar, Viktor K.
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Shah, Milap
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Sorathia, Vikram
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Collaborative communication processes and decision making in organizations
1
MSI reports : working paper series
1
Marketing mix decisions : new perspectives and practices
1
SAGE texts
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ECONIS (ZBW)
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1
Marketing research : a global outlook
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10014010654
Saved in:
2
Enterprise knowledge preservation and management
Chelmis, Charalampos
;
Sorathia, Vikram
;
Prasanna Kumar, …
- In:
Collaborative communication processes and decision …
,
(pp. 25-45)
.
2014
Persistent link: https://www.econbiz.de/10010203279
Saved in:
3
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Saved in:
4
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
5
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
6
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
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