Marketing research : a global outlook
V. Kumar, Regents' Professor, Georgia State University
| Year of publication: |
2015
|
|---|---|
| Authors: | Kumar, V. |
| Publisher: |
Los Angeles : SAGE Publ. |
| Subject: | Marktforschung | Market research | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvii, 517 Seiten, Seiten I2-I10 Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-93-5150-248-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010654