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Search: subject:"Brand Management"
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Brand management
7
Markenführung
7
Consumer behaviour
4
Konsumentenverhalten
4
Brand
3
Deutschland
3
Germany
3
Markenartikel
3
Markenimage
3
Markenpolitik
3
Brand image
2
Social Web
2
Social web
2
Theorie
2
Theory
2
brands
2
Advertising
1
Alexander Deichsel
1
Beziehungsmarketing
1
Brand architecture
1
Business history
1
Confectionery industry
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate reputation
1
Corporate social responsibility
1
Customer integration
1
Designation of origin
1
FMCGs
1
Farm management
1
Firmenimage
1
Food
1
Geschichte
1
Handelsmarke
1
Herkunftsbezeichnung
1
Internet marketing
1
Kraft General Foods GmbH
1
Kundenintegration
1
Landwirtschaftliche Betriebslehre
1
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1
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Festschrift
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10,125
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10,125
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2,378
Book section
2,378
Hochschulschrift
752
Thesis
526
Graue Literatur
498
Non-commercial literature
498
Case study
454
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454
Collection of articles of several authors
413
Sammelwerk
413
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309
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302
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Balmer, John M. T.
1
Bartel, Henry
1
Boyd, D. Eric
1
Carlson, Jamie
1
Caruana, Albert
1
Clarke, Theresa B.
1
De Vries, Natalie Jane
1
Deichsel, Alexander
1
Errichiello, Oliver Carlo
1
Feuz, Patrick
1
Feuz, Patrik
1
Garsvaite, Kotryna
1
Halk, Oliver
1
Helzer, Manfred
1
Homann, Timm
1
Janssen, Jürgen
1
Lorenzl, Günter
1
Olins, Wally
1
Richter, Lothar
1
Schade, Günther
1
Schneider, Urs
1
Schweiger, Günter
1
Spekman, Robert E.
1
Strebinger, Andreas
1
Tobler, Andreas
1
Zschiesche, Arnd
1
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Springer Fachmedien Wiesbaden
1
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The journal of brand management : an international journal
4
Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
1
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ECONIS (ZBW)
8
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1
Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm
(
ed.
);
Zschiesche, Arnd
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10014010281
Saved in:
2
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
4
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
6
Toblerone : die Geschichte eines Schweizer Welterfolgs
Feuz, Patrick
;
Tobler, Andreas
;
Schneider, Urs
;
Feuz, Patrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608361
Saved in:
7
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
Strebinger, Andreas
(
ed.
);
Schweiger, Günter
(
honouree
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003380864
Saved in:
8
Forschung und Praxis im Agrarmarketing : Forschungskolloquium anläßlich des 65. Geburtstages von Prof. Dr. Manfred Helzer
Halk, Oliver
(
contributor
);
Helzer, Manfred
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000968937
Saved in:
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