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~type_genre:"Forschungsbericht"
~type_genre:"Reprint"
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Search: subject_exact:"Customer relationship management"
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Beziehungsmarketing
54
Relationship marketing
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Consumer behaviour
10
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Dienstleistungsqualität
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4
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2
Fournier, Susan
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1
Baker, Jeff
1
Batista, Luciano C.
1
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1
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1
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1
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1
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1
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1
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1
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Ludwig-Maximilians-Universität München
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1
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Brand management ; Vol. 2
3
Corporate brand and corporate reputation
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Strategic information systems ; Vol. 2
3
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
Sage library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Bericht / Universität der Bundeswehr München, Fakultät für Informatik
1
Berichte aus dem IWW / Rheinisch-Westfälisches Institut für Wasserforschung gemeinnützige GMBH
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Ethics, environment and social impacts
1
Executing strategy for business results
1
Harvard business review : HBR
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International marketing ; Vol. 2
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International marketing ; Vol. 3
1
Legends in marketing
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Marketing-mix strategies - distribution strategy and pricing strategy
1
Premier reference source
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Research
1
Strategic information systems ; Vol. 3
1
Strategic sales and strategic marketing
1
The Harvard Business Review classics series
1
The Harvard business review classics series
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The evolution of integrated marketing communications : the customer-driven marketplace
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The evolution of nonprofit marketing
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
56
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Dienstleistungsproduktivität : mit mobilen Assistenzsystemen zum Unternehmenserfolg
Nüttgens, Markus
(
ed.
);
Thomas, Oliver
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010412533
Saved in:
2
Produktivität von Dienstleistungen
Möller, Klaus
(
ed.
);
Schultze, Wolfgang
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10014007825
Saved in:
3
Customer Knowledge Management : durch systematische Integration von Kundenwissen die Innovationskraft steigern
Korell, Markus
(
ed.
);
Schaschke, Michaela
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003525813
Saved in:
4
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
5
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
6
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
7
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
8
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
9
Data warehouse design to support customer relationship management analysis
Cunningham, Colleen
;
Song, Il-Yeol
;
Chen, Peter P.
-
2010
Persistent link: https://www.econbiz.de/10003903322
Saved in:
10
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
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