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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
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2018
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Third edition
Persistent link: https://www.econbiz.de/10011750918
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Advertising
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Kelley, Larry D.
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Jugenheimer, Donald W.
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Sheehan, Kim …
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2015
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Fourth edition
Persistent link: https://www.econbiz.de/10010528416
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
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2015
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Second Edition
Persistent link: https://www.econbiz.de/10010474761
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