Advertising media workbook and sourcebook
Year of publication: |
2015 ; Fourth edition
|
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Authors: | Kelley, Larry D. ; Jugenheimer, Donald W. ; Sheehan, Kim Bartel |
Publisher: |
Armonk, New York [u.a.] : M.E. Sharpe, Inc |
Subject: | Werbeträger | Advertising media | USA | United States |
Description of contents: | Table of Contents [gbv.de] |
Extent: | IX, 370 S. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | English |
ISBN: | 978-0-7656-4094-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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