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~type_genre:"Graue Literatur"
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Search versus word-of-mouth : how local environments affect new buyer acquisition online
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
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2009
Persistent link: https://www.econbiz.de/10003842047
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Towards a system for monitoring brand health from store scanner data
Bhattacharya, C. B.
;
Lodish, Leonard M.
-
2000
Persistent link: https://www.econbiz.de/10001539709
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