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~type_genre:"Hochschulschrift"
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Böhler, Heymo
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Allianzen in der Markenführung : Ansatz zur Planung kooperativer Markenstrategien
Spengel, Andreas
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2005
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1. Auflage
Persistent link: https://www.econbiz.de/10003087387
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Corporate Entrepreneurship im strategischen Management : Ansatz zur Implementierung des Unternehmertums im Unternehmen
Haid, Dirk
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002471951
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Methoden und Modelle der Marktsegmentierung
Böhler, Heymo
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1977
Persistent link: https://www.econbiz.de/10000089418
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