Methoden und Modelle der Marktsegmentierung
Heymo Böhler
| Year of publication: |
1977
|
|---|---|
| Authors: | Böhler, Heymo |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Absatzpolitik | Marktsegmentierung |
| Extent: | XIII, 332 S graph. Darst 8° |
|---|---|
| Series: | Betriebswirtschaftliche Abhandlungen. - Stuttgart : Poeschel, ZDB-ID 501826-2. - Vol. N.F., 33 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Aachen, Techn. Hochsch., Diss., 1976 |
| Notes: | Literaturverz. S. 305 - 326 |
| ISBN: | 3-7910-0209-0 ; 3-7910-0210-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000089418