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Marketing letters : a journal of research in marketing
21
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ECONIS (ZBW)
21
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1
The disruptive potential of drones
Beninger, Stefanie
;
Robson, Karen
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 315-319
Persistent link: https://www.econbiz.de/10012417685
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2
Platform data strategy
Bhargava, Hemant K.
;
Rubel, Olivier
;
Altman, Elizabeth J.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
Saved in:
3
Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.
;
Shu, Suzanne B.
;
Arentze, Theo
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012417688
Saved in:
4
Choices in networks : a research framework
Feinberg, Fred M.
;
Bruch, Elizabeth
;
Braun, Michael
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10012417689
Saved in:
5
How can machine learning aid behavioral marketing research?
Hagen, Linda
;
Uetake, Kosuke
;
Yang, Nathan
;
Bollinger, Bryan
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 361-370
Persistent link: https://www.econbiz.de/10012417690
Saved in:
6
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
7
Soul and machine (learning)
Proserpio, Davide
;
Hauser, John R.
;
Liu, Xiao
;
Amano, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 393-404
Persistent link: https://www.econbiz.de/10012417693
Saved in:
8
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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9
Mobility as a service (MaaS) : the importance of transportation psychology
Tomaino, Geoff
;
Teow, Jasper
;
Carmon, Ziv
;
Lee, Leonard
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012417699
Saved in:
10
Autonomy in consumer choice
Wertenbroch, Klaus
;
Schrift, Rom Y.
;
Alba, Joseph W.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 429-439
Persistent link: https://www.econbiz.de/10012417702
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