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Brand
56
Markenartikel
56
Brand management
47
Markenführung
47
Consumer behaviour
40
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40
Brand image
23
Markenimage
23
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Konferenzbeitrag
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4,610
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4,610
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849
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Graue Literatur
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Non-commercial literature
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84
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78
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74
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Castanha, J.
2
Choi, Seung-chan
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Fornari, Daniele
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Fornari, Edoardo
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Grandi, Sebastiano
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Indrawati
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Karray, Salma
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
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1
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1
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1
Aydın, Hatice
1
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1
Bernritter, Stefan F.
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Bertolini, Alessandra
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Bidmon, Sonja
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Bigné Alcañiz, J. Enrique
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Bodapati, Anand
1
Boyle, Peter J.
1
Bradlow, Eric T.
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Brumă, Ion Sebastian
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Brüggemann, Philipp
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1
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Dash, Satya Bhushan
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Deighton, John
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Dens, Nathalie
1
Derqui, Belén
1
Diallo, Mbaye Fall
1
Dinu Vasiliu, Codrin <PhD>
1
D’Arco, Mario
1
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
International journal of advertising : the quarterly review of marketing communications
4
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
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51
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
52
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
53
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
54
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
55
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
56
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
57
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
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