Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2023 - Fifteenth edition, Global edition
"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and … consumers. Then, more than just making a sale, today's marketers want to engage customers and build deep customer relationships … marketers do these things well, they will reap the rewards in terms of market share, profits, and customer equity. The fifteenth …