ABC's of relationship selling through service
Year of publication: |
[2019] ; Thirteenth edition
|
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Authors: | Futrell, Charles M. ; Agnihotri, Raj ; Krush, Michael T. |
Publisher: |
New York, NY : McGraw-Hill Education |
Subject: | Verkauf | Selling | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxxiv, 599 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
ISBN: | 978-1-260-16982-9 ; 1-260-16982-0 ; 978-1-260-31662-9 ; 1-260-31662-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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