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Consumer behaviour
182
Konsumentenverhalten
182
Brand management
54
Markenführung
54
Brand
39
Markenartikel
39
Brand image
36
Markenimage
36
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21
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21
Welt
19
World
19
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18
Marketingtheorie
18
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18
Privater Konsum
18
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17
Marktforschung
17
Marketingmanagement
16
Marketing management
15
Brand extension
12
Markentransfer
12
Theorie
12
Theory
12
International marketing
11
Internationales Marketing
11
Beziehungsmarketing
10
Consumer society
10
Konsumgesellschaft
10
Relationship marketing
10
Comparison
8
Cultural identity
8
Kulturelle Identität
8
Vergleich
8
Consumers
7
Verbraucher
7
Consumption theory
6
Economic culture
6
Globalisierung
6
Globalization
6
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Article
179
Book / Working Paper
25
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Reprint
Article in journal
67,764
Aufsatz in Zeitschrift
67,764
Graue Literatur
19,638
Non-commercial literature
19,638
Working Paper
15,244
Arbeitspapier
14,444
Aufsatz im Buch
8,038
Book section
8,038
Hochschulschrift
4,383
Thesis
3,246
Collection of articles of several authors
2,032
Sammelwerk
2,032
Amtsdruckschrift
1,388
Government document
1,388
Aufsatzsammlung
1,072
Konferenzschrift
764
Conference paper
722
Konferenzbeitrag
722
Bibliografie enthalten
695
Bibliography included
695
Statistik
587
Article
547
Case study
536
Fallstudie
536
Statistics
531
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530
Sammlung
530
Dissertation u.a. Prüfungsschriften
468
Conference proceedings
434
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322
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271
No longer published / No longer aquired
195
Ratgeber
149
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139
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139
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English
203
German
1
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Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Firat, A. Fuat
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
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Harvard Graduate School of Business Administration
1
Russell Sage Foundation
1
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Cross-cultural and critical perspectives on brands
17
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Marketing, ethics and society : critical reflections
5
SAGE benchmarks in culture and society
5
An Elgar reference collection
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
The international library of critical writings in economics
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Michael Porter ; Vol. 1
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
International marketing ; Vol. 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar research collection
1
Benefit-cost analysis ; Vol. 2
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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ECONIS (ZBW)
204
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1
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10
of
204
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date (oldest first)
1
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
2
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
3
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
4
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
5
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
6
Consumer
studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
7
Reprint of : stock salience and the asymmetric market effect of
consumer
sentiment news
Akhtar, Shumi
;
Faff, Robert W.
;
Oliver, Barry R.
; …
- In:
Journal of banking & finance
37
(
2013
)
11
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10010246979
Saved in:
8
Lived effects of the contemporary economy : globalization, inequality and the
consumer
society
Storper, Michael
-
2010
Persistent link: https://www.econbiz.de/10003916330
Saved in:
9
Exploring the brand value-shareholder value nexus for
consumer
goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
10
Success factors of line extensions of fast-moving
consumer
goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
Saved in:
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