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Search: subject:"Brand name"
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Brand
67
Markenartikel
67
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
34
Markenführung
34
Brand image
23
Markenimage
23
USA
7
United States
7
Beziehungsmarketing
6
Relationship marketing
6
Comparison
5
Vergleich
5
Brand extension
4
Markentransfer
4
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4
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4
Marketingmanagement
4
Marktforschung
4
Welt
4
World
4
Advertising planning
3
Culture
3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Kultur
3
Marketing theory
3
Marketingtheorie
3
Psychology of advertising
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Werbeplanung
3
Werbepsychologie
3
Accounting standards
2
Arzneimittel
2
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Article
64
Book / Working Paper
3
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Reprint
Article in journal
4,610
Aufsatz in Zeitschrift
4,610
Aufsatz im Buch
849
Book section
849
Graue Literatur
450
Non-commercial literature
450
Hochschulschrift
378
Working Paper
333
Arbeitspapier
332
Thesis
301
Collection of articles of several authors
140
Sammelwerk
140
Aufsatzsammlung
84
Case study
78
Fallstudie
78
Bibliografie enthalten
74
Bibliography included
74
Conference paper
57
Konferenzbeitrag
57
Dissertation u.a. Prüfungsschriften
41
Konferenzschrift
40
Conference proceedings
24
Bibliographie
18
Lehrbuch
18
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17
Sammlung
17
Ratgeber
16
Textbook
15
Guidebook
14
Handbook
14
Handbuch
14
Amtsdruckschrift
12
Company information
12
Firmeninformation
12
Government document
12
Fallstudiensammlung
8
Mehrbändiges Werk
8
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8
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8
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English
66
German
1
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All
Aaker, Jennifer
4
Elliott, Richard
4
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
De Chernatony, Leslie
2
Garolera, Jordi
2
Haller, Axel
2
Klockhaus, Volker
2
McCarthy, Michael S.
2
Park, C. Whan
2
Romaniuk, Jenni
2
Stolowy, Hervé
2
Aaker, David A.
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Arvidsson, Adam
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Baker, William E.
1
Baldinger, Allan L.
1
Batra, Rajeev
1
Bengtsson, Anders
1
Bergler, Georg
1
Berry, Lisette
1
Bird, M.
1
Blair, Edward
1
Branthwaite, A.
1
Brasel, S. Adam
1
Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cooper, P.
1
Cote, Joseph A.
1
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The evolution of brands : from signals of quality to storehouses of trust
16
Brand management ; Vol. 2
9
Brand management ; Vol. 1
7
Cross-cultural and critical perspectives on brands
7
Measuring and managing brands
6
Brand management ; Vol. 3
5
Brand management ; Vol. 4
4
International marketing ; Vol. 2
3
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
GEM-Reprint
1
Global-local consumption
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing-mix strategies - product strategy and promotion strategy
1
The international library of critical writings in economics
1
The later years of the International Accounting Standards Committee
1
Theoretical and empirical perspectives in critical marketing studies
1
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Source
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ECONIS (ZBW)
67
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1
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67
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1
The tyranny of the brands
Klein, Naomi
-
2010
Persistent link: https://www.econbiz.de/10003916232
Saved in:
2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
3
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
4
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
5
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
6
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
7
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
-
2010
Persistent link: https://www.econbiz.de/10003924094
Saved in:
8
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
9
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
10
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
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