The tyranny of the brands
Naomi Klein
| Year of publication: |
2010
|
|---|---|
| Authors: | Klein, Naomi |
| Published in: |
Global-local consumption. - Los Angeles [u.a.] : SAGE, ISBN 978-1-4129-1953-1. - 2010, p. 213-219
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916232