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Search: subject_exact:"B2B-Marketing"
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B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
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Beziehungsmarketing
1
Brand
1
Brand management
1
Bundling strategy
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Developing countries
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Dienstleistungsmarketing
1
Economic development
1
Entwicklung
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Entwicklungsländer
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Firm performance
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Leistungsbündel
1
Markenartikel
1
Markenführung
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Naresh K. Malhotra
1
Preismanagement
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Relationship marketing
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Reprint
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112
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67
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Blois, Keith J.
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Deshpandé, Rohit
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Dwyer, F. R.
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Farley, John U.
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Håkansson, Håkan
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Lancioni, Richard
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Lusch, Robert F.
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Malhotra, Naresh K.
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Mudambi, Susan
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Oh, Sejo
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Schau, Hope Jensen
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Schurr, Paul H.
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Sheth, Jagdish N.
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Smith, Michael F.
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Uslay, Can
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Vargo, Stephen L.
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Östberg, Claes
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Relational and functional integration
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Brand management ; Vol. 4
1
International marketing ; Vol. 1
1
Legends in marketing
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Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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1
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
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2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
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3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
5
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
6
Are business-to-business relationships inherently unstable?
Blois, Keith J.
-
2008
Persistent link: https://www.econbiz.de/10003727189
Saved in:
7
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
8
Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit
;
Farley, John U.
;
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003655491
Saved in:
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