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Search: subject_exact:"Markenartikel"
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Brand
67
Markenartikel
67
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
34
Markenführung
34
Brand image
23
Markenimage
23
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6
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3
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2
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Reprint
Article in journal
4,695
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846
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846
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441
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441
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410
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349
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329
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285
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133
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133
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85
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75
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75
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72
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72
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58
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58
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8
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4
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4
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3
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3
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2
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2
Garolera, Jordi
2
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2
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2
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2
Park, C. Whan
2
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2
Stolowy, Hervé
2
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1
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1
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1
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1
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1
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1
Auty, Susan
1
Azoulay, Audrey
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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The evolution of brands : from signals of quality to storehouses of trust
16
Brand management ; Vol. 2
9
Brand management ; Vol. 1
7
Cross-cultural and critical perspectives on brands
7
Measuring and managing brands
6
Brand management ; Vol. 3
5
Brand management ; Vol. 4
4
International marketing ; Vol. 2
3
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
GEM-Reprint
1
Global-local consumption
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing-mix strategies - product strategy and promotion strategy
1
The international library of critical writings in economics
1
The later years of the International Accounting Standards Committee
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
67
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67
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1
The tyranny of the brands
Klein, Naomi
-
2010
Persistent link: https://www.econbiz.de/10003916232
Saved in:
2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
3
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
4
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
5
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
6
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
7
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
-
2010
Persistent link: https://www.econbiz.de/10003924094
Saved in:
8
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
9
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
10
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
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